Oak Ridge Cooperative School Rebrand
Project Scope: In an effort to broaden their geographic reach and student demographic, the Montclair Cooperative School is changing their name to Oak Ridge Cooperative School. As such, they need a new logo and would like to use this opportunity to roll out a complete rebrand and deployment of new promotional materials.
Rebrand Goals:
To increase enrollment, especially from outside Montclair
To increase the diversity of the student body
To position Oak Ridge Cooperative School as a leader in progressive education in Northern New Jersey
To articulate, through the brand, the transformative nature of an Oak Ridge Cooperative School Education
Project Components:
Logo
Stationery
Online Brandbook/Guidelines
Viewbook
Logo Process
Stationery Package
Viewbook Cover
Viewbook